We helped Optimize, a personal development and educational membership website, grow their revenue and subscriber base using a variety of PPC strategies.
We developed a customer acquisition strategy for Optimize from the ground up on Facebook and Instagram. Achieving a 5:1 LTV:CAC ratio, with a payback period of 2.2 months. Resulting in $500,000 in new revenue, a +38% overall increase.
Achieved 5:1 LTV:CAC ratio
Grew revenue by 38% using FB & IG
Optimize has a fantastic mobile app that wasn’t being used to acquire new customers. We developed an app install campaign that offers a 14-day free trial. which converted 55% of trial users to paid customers, giving Optimize a 5x return on ad spend.
Proved and scaled new customer acquisition channel
Achieved 5X Return on ad spend on mobile app installsj
Given the niche audiences on Twitter, we believed an educational app like Optimize was a great candidate for Twitter advertising. We tested the channel and achieved an initial 3.5X ROAS using app install campaigns.
Achieved a 3.5X Return on ad spend on Twitter
Discovered new audiences and acquisition channel
We had Optimize redesign their home page with a more clear call-to-action and a free web trial offer, resulting in a huge lift in conversion rate.
Brian Johnson, Optimize Founder & CEO
“We implemented the changes that Mitch and Adam suggested along with the Free Trial offering, and our conversion rate is the highest it’s been, by far, since we started Optimize.”
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