We helped a personal development SaaS company grow to $2m ARR.
The lifetime value of customers we acquired was 5 times higher than the acquisition cost, with a payback period of 2 months.
Lifetime value vs customer acqustion = 5:1
38% increase in new revenue
Optimize has a fantastic mobile app that wasn’t being used to acquire new customers. We developed an app install campaign which converted 55% of trial users to paid customers, giving Optimize a 5x return on ad spend.
Scaled new customer acquisition channel
Achieved 5x return on ad spend
We tested Twitter ads and achieved an initial 3.5X return on ad spend using app install campaigns.
Championed a new strategic direction
Implemented 3.5x ROAS campaigns
Founder, ChoCHo Superfoods
“Mitch & Adam are true professionals! They also did something exceedingly rare. They talked me out of something really expensive, and as it turned out, totally ineffective. “
Head of marketing @ Alea labs
“After months of our own Facebook Ad testing, we decided to hire First Spark. Within 1-week, we were seeing a 10x increase in daily conversions and at half our previous spend.”