B2C SaaS company grows to $2m annual recurring revenue with Facebook and Instagram ads

We helped a personal development SaaS company grow to $2m ARR.

B2C

B2C SaaS company grows to $2m annual recurring revenue with Facebook and Instagram ads

We helped a personal development SaaS company grow to $2m ARR.

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eCommerce
Optimize

We developed and executed an ultra-profitable customer acquisition strategy

The lifetime value of customers we acquired was 5 times higher than the acquisition cost, with a payback period of 2 months.

  • Lifetime value vs customer acquisition = 5:1
  • 38% increase in new revenue

Optimize

Leveraged new acquisition channel using mobile app install ads

Optimize has a fantastic mobile app that wasn’t being used to acquire new customers. We developed an app install campaign which converted 55% of trial users to paid customers, giving Optimize a 5x return on ad spend.

  • Scaled new customer acquisition channel
  • Achieved 5x return on ad spend
Optimize

Created a new customer acquisition channel using Twitter ads

We tested Twitter ads and achieved an initial 3.5X return on ad spend using app install campaigns.

  • Championed a new strategic direction
  • Implemented 3.5x ROAS campaigns

Our optimizations led to a conversion rate lift by up to 251%

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