Koupon achieves a 647% ROI with integrated performance marketing strategy
Koupon (acquired by PDI), was looking to increase their brand awareness, capture more qualified leads and close more deals. We developed integrated ad campaigns across Google, Microsoft Ads, Facebook and Linkedin - helping them generate more SQLs and achieve a 6X ROI.
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Koupon achieves a 647% ROI with integrated performance marketing strategy
Koupon (acquired by PDI), was looking to increase their brand awareness, capture more qualified leads and close more deals. We developed integrated ad campaigns across Google, Microsoft Ads, Facebook and Linkedin - helping them generate more SQLs and achieve a 6X ROI.
Achieving a 6X ROI
We focused on generating brand awareness with our target audience via Linkedin and Facebook Ads. Then captured search-interet interest via search channels. All driving towards optimized blog content and a dedicated landing page.
- 95% average lead to MQL rate
- Reached 100% of target audience
Developed optimized landing page for Ad campaigns
In order to ensure a high conversion rate, we designed, developed and implemented a new landing page. Helping Koupon to simplify their message to prospects while enhancing the visual aids used to explain the services.
- 15% improvement in conversion rate over previous landing page
- Increased time on page, pages per session, and reduced bounce rate
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Developed ad creatives to improve brand recognition and boost brand awareness
We developed ad content to reach prospective buyers at each stage of the customer journey. Helping to drive initial awareness with blog content, capture interest with eBook content, motivate consideration with a demo request signup and finally close the deal with supporting brand awareness content.
- Developed event-specific ad creatives
- Increased engagement, CTR and ROAS
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