Koupon (acquired by PDI), was looking to increase their brand awareness, capture more qualified leads and close more deals. We developed integrated ad campaigns across Google, Microsoft Ads, Facebook and Linkedin - helping them generate more SQLs and achieve a 6X ROI.
Koupon (acquired by PDI), was looking to increase their brand awareness, capture more qualified leads and close more deals. We developed integrated ad campaigns across Google, Microsoft Ads, Facebook and Linkedin - helping them generate more SQLs and achieve a 6X ROI.
We focused on generating brand awareness with our target audience via Linkedin and Facebook Ads. Then captured search-interet interest via search channels. All driving towards optimized blog content and a dedicated landing page.
In order to ensure a high conversion rate, we designed, developed and implemented a new landing page. Helping Koupon to simplify their message to prospects while enhancing the visual aids used to explain the services.
We developed ad content to reach prospective buyers at each stage of the customer journey. Helping to drive initial awareness with blog content, capture interest with eBook content, motivate consideration with a demo request signup and finally close the deal with supporting brand awareness content.
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