We helped a B2B SaaS business reduce their cost per lead and boost their ROI by optimizing their funnel, developing new ads, and hyper-focused targeting. Their success has led to them raising a Series A funding round of $16M.
We helped a B2B SaaS business reduce their cost per lead and boost their ROI by optimizing their funnel, developing new ads, and hyper-focused targeting. Their success has led to them raising a Series A funding round of $16M.
Within the first two weeks of working with Gosite, we reduced their cost per lead by cleaning up their Facebook & Instagram account structure, optimizing targeting and placements, and segmented audiences to deliver more relevant messaging.
Gosite serves a variety of different verticals, home service businesses being the largest. We worked with their design team to develop ad images for each vertical, which resulted in a lower cost per lead and increased engagement on ads.
We not only segmented out verticals to target with specific ad creative, but segmented each product that Gosite offers to their customers as well. With all of our combined optimizations and new targeting strategy, Gosite achieved an average 500% ROI on all new leads that came through paid advertising.
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