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First Spark Insights

Resources, thought leadership, and insights to accelerate pipeline with Paid Ads.

Blog posts

Struggling With Your B2B Paid Social Strategy? This Might Be Why

How you’ve been approaching B2B paid social is hurting your company’s growth and wasting your valuable budget. In this post we'll review why optimizing only for leads results in wasted time and low-quality leads and the importance of adopting a demand generation strategy.

Blog posts

The Top 8 LinkedIn Ads Mistakes Most Companies Make

The Top 8 LinkedIn Ads Mistakes Most Companies Make

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